---
title: Improving Community Engagement Using the Council Website
description: Discover strategies to maximise website functionality, boost digital interaction, and foster meaningful, two-way engagement with your community. Learn how to transform your online presence into a powerful tool for connecting with residents.
---

# Improving Community Engagement Using the Council Website

With Mark Tomkins,  Founder & Creative Director, Aubergine

Discover strategies to maximise website functionality, boost digital interaction, and foster meaningful, two-way engagement with your community. Learn how to transform your online presence into a powerful tool for connecting with residents.

# Register Below to Access the On-Demand Webinar.

This on-demand webinar is ideal for:

- Clerks & Council Members wanting to modernise their digital presence.

In an era where residents expect instant information and digital accessibility, your council website is more than just a legal requirement -  it is your most powerful tool for community engagement. However, simply having a website isn’t enough; it’s about how you use it to start a conversation.

Whether you feel your current site is a "ghost town" or you’re simply looking to refine your digital strategy, this session will provide the roadmap you need.

In this on-demand webinar, Mark Tomkins, Founder & Creative Director at Aubergine shares insights into maximising your council's online functionality. Mark strips away the technical jargon and focuses on practical, actionable strategies to foster a more connected and informed community.

You will discover:

- Website Content & Signposting Essentials
- Using Social Media the Right Way
- Finding the Right Content Balance
- Engagement Methods
- Identifying Who to Talk to and Where
- Analysing Results & How to Change Accordingly

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